Massive Vision + Extraordinary Resource = Massive Revenue Growth

Every breakthrough story starts with a moment when something does not make sense.

For Lisa Burris, that moment came after a personal injury that should have been easy to diagnose, but was not. What began as a search for answers would eventually turn into a much larger mission: building a new model for spinal diagnostics and imaging centers.

Her journey, from injured patient to imaging center owner, demonstrates how a single experience can expose a larger problem in healthcare and ultimately lead to a new solution.

When the System Fails

After her injury, Lisa did what most patients do. She went through the traditional medical system.
Doctors ordered X-rays. Then MRIs.
The results kept coming back the same: nothing significant.
Despite persistent symptoms, the imaging did not explain what she was experiencing. Like many patients with spine injuries, she was caught in the gap between how the body feels and what traditional static imaging can detect.
At one point, her symptoms became serious enough that physicians considered diagnosing her with multiple sclerosis. The idea that a major neurological condition might be responsible was both frightening and confusing.

The model behind InControl Imaging was designed to fill a gap in the diagnostic process.
Traditional MRI technology provides detailed structural images of the spine. However, it captures those images while the patient remains completely still.
Motion-based imaging technologies like VMA® analyze something different: how the vertebrae move relative to one another during motion.
By placing VMA® alongside MRI within the same imaging center, Lisa created a model that offered a more complete view of spinal injuries.

For Lisa, the realization was profound. If a technology like this could reveal what years of testing had failed to show, one question became impossible to ignore:

How many other patients were being missed?

Turning Frustration Into Purpose

Many people would have simply moved on after finally receiving a diagnosis.

Lisa did the opposite.
Instead of leaving the experience behind, she decided to address the problem that had caused it.
Rather than protesting the system, she chose to build something better.

That decision led to the creation of InControl Imaging, an imaging center model built around combining traditional MRI diagnostics with motion-based spinal analysis.
Her goal was straightforward: give physicians, patients, and attorneys access to diagnostic tools that could identify injuries traditional imaging might overlook.

As Lisa later described it:

“They gave me a misdiagnosis. I built a diagnostic company.”

A New Imaging Model

The model behind InControl Imaging was designed to fill a gap in the diagnostic process.
Traditional MRI technology provides detailed structural images of the spine. However, it captures those images while the patient remains completely still.
Motion-based imaging technologies like VMA® analyze something different: how the vertebrae move relative to one another during motion.
By placing VMA® alongside MRI within the same imaging center, Lisa created a model that offered a more complete view of spinal injuries.

Part of what allowed the InControl Imaging model to gain traction was exclusive access to Vertebral Motion Analysis technology.
Unlike widely distributed imaging equipment, VMA® operates within a controlled licensing model. Once installed within a territory, the technology is typically limited to that region.
For imaging centers adopting the system, this exclusivity creates an opportunity to offer diagnostic capabilities not widely available in nearby markets.

From One Center to a Growing Network

The first InControl Imaging location opened in Moore, Oklahoma.
What began as a single center quickly demonstrated strong demand from physicians and personal injury attorneys looking for more comprehensive diagnostic tools.
Referrals increased.
Scan volume grew.
The model began to attract attention.
Soon, additional locations followed.

What started as a personal mission gradually became a scalable business platform, supported by investment through JL Burris Investments and expanding into multiple markets.
Plans began forming for further expansion into states like Texas and California, positioning the imaging model for broader growth.
The story was no longer about a single practice. It was becoming a larger movement built around improving how spinal injuries are evaluated.

A Larger Market Problem

Lisa’s experience was not an isolated case.
Across the country, many spine injuries involve damage to ligaments or instability that may not always appear clearly on static imaging studies alone.
This gap affects not only individual patients but also the broader healthcare and legal systems.

Missed injuries can delay treatment, complicate recovery, and create uncertainty in personal injury cases where objective documentation matters.
The potential impact extends far beyond one practice or one technology.
It represents a diagnostic challenge that affects thousands of patients each year.

The Power of Exclusive Technology

Part of what allowed the InControl Imaging model to gain traction was exclusive access to Vertebral Motion Analysis technology.
Unlike widely distributed imaging equipment, VMA® operates within a controlled licensing model. Once installed within a territory, the technology is typically limited to that region.
For imaging centers adopting the system, this exclusivity creates an opportunity to offer diagnostic capabilities not widely available in nearby markets.

For physicians and attorneys, it provides access to diagnostic insights that complement traditional imaging.
And for entrepreneurs like Lisa Burris, it created the foundation for building a new type of imaging center.

A Vision for the Future

What began with a single unanswered medical question eventually turned into something much larger.
A patient became an advocate.
An advocate became an entrepreneur.
And an entrepreneur built a growing imaging platform.

The story of InControl Imaging is ultimately about what can happen when innovation meets opportunity.
The technology existed.
The need was clear.
It simply required someone with the vision to bring them together.